A purple postbox has been installed in Sheffield to warn of the potential disruption to Freeview TV services across the country.
The postbox, arranged by at800, allows people from Sheffield to “post a tweet”, warning those without access to twitter of the incoming changes to their TV services.
The disruption will happen when 4G is rolled out across the country, with the 800 MHz frequency being used interfering with Freeview reception.
A spokesman from at800, Oliver Stewart said: “We wanted a light-hearted way to raise awareness of at800 and our role helping to resolve Freeview disruption caused by 4G at 800 MHz. In particular, it is a way of acknowledging the fact that not everyone is on Twitter, or regularly online, including those who may rely on television for their information and entertainment.”
Currently, only 48% of the UK’s population use social networks regularly, with less than 10% of the over 65’s accessing twitter or Facebook.
The postbox, which can be found at the South Street Park amphitheatre, allows students and other Sheffield residents to send tweets to their parents, grandparents or anyone else who doesn’t have twitter to warn them that they may soon struggle to watch Eastenders.
Simon Beresford-Wylie, chief executive of at800, said: “Twitter users love to share their thoughts; and with our help, they can now Tweet friends and family who aren’t on Twitter.
During August the at800 postbox has been touring the UK to gather photographs at well-known locations in the cities where 4G at 800 MHz masts will soon be activated, including Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, London, Manchester, Newcastle, Nottingham and finally Sheffield.
If you fancy sending a tweet to your nan, this is how you can do it:
· Check to see if she is in an eligible area by clicking here.
· Tweet the message you’d like to send her and include the hashtag #at800postbox.
· Follow @at800tv so they can have a direct message (DM) conversation to privately get your Nan’s postal address.
· Confirm you agree to the terms and conditions.
· at800 will then print your message onto a special postcard and mail it – completely free of charge – to your Nan.
The unveiling of the postbox in Sheffield was attended by the Sharon Berry School of Theatre and Dance (pictured).
For more information on at800, and how your Freeview services may be disrupted, you can visit their website.